HANDSOME CYCLES 2008

BRANDING / DESIGN / COLLATERAL 
People are Handsome. We make their Bicycles. That was the first phrase I wrote for Handsome when my co-worker Ben Morrison asked me to create a new brand for the bicycles he and his partner Jesse Erickson were about to create. Logos, colors, catalogs... these are some images from year one. Seems like forever ago, a time when mustaches weren't trending and the annual marketing budget was $100 + some complimentary framesets.